![]() ![]() If you regularly send emails to invalid addresses, your email campaigns will end up in the spam folder. The poor reputation, in turn, drops your deliverability. The thing is that many hard bounces impair your sender’s reputation. Why do you need to verify email addresses? This being said, let’s see how you can run email validation or email verification without sending an email. It would be beneficial for everyone (marketers, projects, and developers) to agree on this: refer to email validation only in the context of email syntax while email verification should mean the entire complex of verification procedures from email validation to email address confirmation through SMTP verification, domain verification, or DOI (double opt-in) check. To cut costs on email marketing (not to waste money on useless inactive or falsified email addresses and lists).To increase security and prevent users from malicious data input.To prevent your domain from being blacklisted.To keep your email sending list up-to-date.Then the end user should activate it from their inbox: and we are talking about email confirmation here. To verify an email address properly, you will need to send an activation link/code to that email. Email validation could be part of email verification (and it usually is), however email verification is a more complex procedure involving both frontend and backend. To decrease the number of requests sent to the server and lower the server load (this is particularly important for big businesses).Įmail verification is a process that helps verify if there is an actual user on the receiving end of the email address.you can’t sign up into Cambridge University library with your personal email domain, you need your “edu” domain account for this purpose) To limit the registration procedure to a certain group of users (i.g.To prevent users from making typos at the time of input.Email validation is mostly (but not always) done at the frontend. Basically, email validation aims to detect and prevent typos in email syntax and invalid email addresses being entered into any forms. Be careful not to mix them up and not to use them interchangeably.Įmail validation is a procedure that helps identify if an email address is free of typos. While email validation may be part of the email verification process, they are not the same. Email validation VS email verification: what you need to know Developers and QAs also mean different things under validation and verification methods.įirst, let’s clarify this terminology confusion and then see how you could do both: validate and verify emails without actually sending an email. To make things worse, recently verification providers have started changing their naming from verification to validation. This, of course results in much better sales conversions if people are receiving your mailer, they are more likely to act upon it.What do email marketers actually mean when they refer to email validation, email address check, or email verification? The answer to this question is as bewildering as it could possibly be: one marketer’s validation is the another one’s verification. This process of verification passes the mail filter’s main security checks - so it’s really worth verifying your sending domain, as it can offer some real deliverability boosts to your email marketing. This process of verification effectively ties your sending domain to the network used to send your mailer. If you add sending domain verification, then you are adding a seal of authenticity to your send. So, to mail filters, your email can display similar characteristics as an email masquerading as somebody else. When you use email marketing software to send your email marketing, it will appear as being from you, but it is being sent via your software - this being another company effectively. Whilst it’s great that mail filters are able to stop these messages from being to your inbox, legitimate email marketing messages from trusted senders that you have asked to receive may also be filtered in this way. This is primarily to protect against ‘phishing’ - this is an email that looks like it may be from your bank (for example) but is really from somebody else seeking to obtain confidential info by deception. Over the years, mail filters have got very good at identifying emails that look like they are from one person but are really from somebody else.
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